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Why advertising spend will shift as brands track sales, not clicks

Why advertising spend will shift as brands track sales, not clicks

by mtm247 report | May 10, 2019 | MTM247 Features

Marketing budgets are on the up. According to the latest IPA Bellwether Report, a net balance of 8.7% of marketers said their budgets had increased in the first three months of this year; marking a huge improvement on the previous quarter’s 0%. And digital was...

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