by mtm247 report | May 10, 2019 | MTM247 Features
Marketing budgets are on the up. According to the latest IPA Bellwether Report, a net balance of 8.7% of marketers said their budgets had increased in the first three months of this year; marking a huge improvement on the previous quarter’s 0%. And digital was...
by mtm247 report | May 9, 2019 | MTM247 Features
How it began Caleb Bradham invented a formula for the first Pepsi-Cola soft drink in 1893. By 1931, Pepsi was suffering its second bankruptcy. Fast-forward to 2018, the company now called PepsiCo reported a turnover of $62.525 billion with a market capitalization...
by mtm247 report | May 9, 2019 | MTM247 Features
Blog First Failure Then success It is not easy to get it right first time as the founders of leading brands discovered. Today they are household names like Kleenex, Pepsi Cola and Kotex yet this was not always the case. Kleenex Tissues good idea –...
by mtm247 report | May 9, 2019 | MTM247 Features
How it began Imagine you have to plan a campaign for a retail consumer product half the population needs but you cannot advertise in mainstream press. Most wholesalers and retailers refuse to stock it and the ones that do cannot display it keeping it in their stock...
by mtm247 report | May 9, 2019 | MTM247 Features
How it began At the outbreak of WW1, there was a huge demand for surgical dressings. Kimberly-Clark, a company started by Civil War Veterans in Wisconsin USA, supplied an absorbent cellulose material made from cotton waste. They also came up with a thin cotton based...
