Pepsi Cola – in the face of adversity

Pepsi Cola – in the face of adversity

How it began  Caleb Bradham invented a formula for the first Pepsi-Cola soft drink in 1893. By 1931, Pepsi was suffering its second bankruptcy. Fast-forward to 2018, the company now called PepsiCo reported a turnover of $62.525 billion with a market capitalization...

Major brands that failed more than once!

Blog First Failure Then success   It is not easy to get it right first time as the founders of leading brands discovered. Today they are  household names like Kleenex, Pepsi Cola and Kotex yet this was not always the case. Kleenex Tissues good idea –...
Hard sell even with social network

Hard sell even with social network

How it began Imagine you have to plan a campaign for a retail consumer product half the population needs but you cannot advertise in mainstream press. Most wholesalers and retailers refuse to stock it and the ones that do cannot display it keeping it in their stock...
Kleenex Tissues good idea – really!!

Kleenex Tissues good idea – really!!

How it began At the outbreak of WW1, there was a huge demand for surgical dressings. Kimberly-Clark, a company started by Civil War Veterans in Wisconsin USA, supplied an absorbent cellulose material made from cotton waste. They also came up with a thin cotton based...