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First Failure Then success

 

It is not easy to get it right first time as the founders of leading brands discovered. Today they are  household names like Kleenex, Pepsi Cola and Kotex yet this was not always the case.

Pepsi Cola – in the face of adversity

Pepsi Cola – in the face of adversity

How it began  Caleb Bradham invented a formula for the first Pepsi-Cola soft drink in 1893. By 1931, Pepsi was suffering its second bankruptcy. Fast-forward to 2018, the company now called PepsiCo reported a turnover of $62.525 billion with a market capitalization...

Hard sell even with social network

Hard sell even with social network

How it began Imagine you have to plan a campaign for a retail consumer product half the population needs but you cannot advertise in mainstream press. Most wholesalers and retailers refuse to stock it and the ones that do cannot display it keeping it in their stock...